Tag: transportation


Loyalty: On the Cusp of Major (R)Evolution
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Loyalty: On the Cusp of Major (R)Evolution

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining...

American Airlines Going ‘Back to Basics’ To Prep For Big Data
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American Airlines Going ‘Back to Basics’ To Prep For Big Data

As airlines and MRO providers embrace data analytics to help drive efficiencies, their organizations must first ensure they have basic protocols in place to properly navigate what is proving to be a complex and evolving...

How Big Data Is Driving Loyalty Program Revenue
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How Big Data Is Driving Loyalty Program Revenue

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some...

7 Surprising Ways That Airlines Mine Personal Data
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7 Surprising Ways That Airlines Mine Personal Data

Airlines are becoming smarter at connecting the dots between you, your frequent flyer profile and your online activity – and turning that trail into another source of revenue. And airlines are beginning to realise not...