Tag: dataanalytics


Enterprises say big data analytics and AI are their top IT priorities for 2018
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Enterprises say big data analytics and AI are their top IT priorities for 2018

Analyst firm 451 Research Inc. has dug up some interesting tidbits about how enterprises are embracing emerging technologies in its inaugural Voice of the Enterprise Digital Pulse survey released late last week. The finding with the biggest potential implications...

Transforming government services through big data
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Transforming government services through big data

Big data analytics have transformed the way businesses identify trends, challenges and opportunities. As businesses transform digitally using these digital technologies, government departments face the pressure of following suit.  Big data has the potential to...

How Physical Retailers Can Use Data To Expand Their Online Footprint
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How Physical Retailers Can Use Data To Expand Their Online Footprint

Walmart's acquisition of Bonobos, announced on the heels of Amazon’s Whole Foods purchase, has consumers and retailers reeling. Will Walmart tarnish the Bonobos brand? How do the vastly different corporate cultures of the aligning brands reconcile to accommodate their...

How to create a 360-degree customer view using data
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How to create a 360-degree customer view using data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would...

Hadoop data governance takes hold in companies as data gets ‘bigger’
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Hadoop data governance takes hold in companies as data gets ‘bigger’

LinkedIn, Cleveland Clinic and fitness company Beachbody are examples of organizations that have increased their data governance efforts in connection with big data applications. When LinkedIn Corp. was a smaller company, it didn't matter so...

Loyalty: On the Cusp of Major (R)Evolution
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Loyalty: On the Cusp of Major (R)Evolution

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining...

Stop chasing millennials. Instead, use data to drive marketing
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Stop chasing millennials. Instead, use data to drive marketing

It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How can we improve our brand...

Making Loyalty Programs Work Harder for Airline and Hospitality Brands
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Making Loyalty Programs Work Harder for Airline and Hospitality Brands

The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, the president of Emirates Airlines...