7 Surprising Ways That Airlines Mine Personal Data
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7 Surprising Ways That Airlines Mine Personal Data

Airlines are becoming smarter at connecting the dots between you, your frequent flyer profile and your online activity – and turning that trail into another source of revenue. And airlines are beginning to realise not...

Real-Time: The Next Frontier for Analytics
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Real-Time: The Next Frontier for Analytics

In 1999, Rick Levine, Christopher Lock, Doc Searle, and David Weinberger wrote The Cluetrain Manifesto[1], the first thesis of which was: “markets are conversations” (Macy and Thompson, 2011). In the 94 other tenets, the writers...

Predictive Analytics for the Healthcare Industry
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Predictive Analytics for the Healthcare Industry

Today, healthcare companies are drowning in data. According to IBM, most healthcare organizations have terabytes and terabytes of data in their systems, but are challenged to gain reliable, actionable insights from this data. In fact,...

China’s Social and Mobile Companies Set to Shake the Tech World
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China’s Social and Mobile Companies Set to Shake the Tech World

Abstract: The days of China simply being a country that copies, pirates and counterfeits American and European technology is coming to end. Platforms like social and mobile are at the forefront of China’s current technological...

O2O: The Turing Test for Retention
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O2O: The Turing Test for Retention

Bots are the new way of life for companies. In the very near future, when will it be cheaper to hire interns to learn from the bottom of an organization or release a swarm of bots...

O2O: A Commercial In Every Direction
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O2O: A Commercial In Every Direction

Watch this space. In May of this year, BMW launched its 360° immersive advertising content for the launch of it's M2 vehicle line and commands the audience to keep their eyes on Gigi Hadid, model and...

Until Death Do Us Part
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Until Death Do Us Part

Humans and Autonomous Cars Does your car “love you? In the future, it might. As deep learning algorithms get smarter and more complex to pilot autonomous cars - a simple dilemma might disrupt everything: If...

Asphalt to Analytics
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Asphalt to Analytics

Formula E Debuts in Hong Kong The roar of the crowd occasionally was louder than the roar of the Formula E cars – racing past. Yet the speed and skill required by the drivers to...

O2O: When Single Customer View Goes Wrong
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O2O: When Single Customer View Goes Wrong

Prior to 2008, the phrase “Single Customer View” was so widely used – it was what the word “Big Data” in today’s vernacular has become – what’s the word – oh yes – overused. To explain,...